Idea to Startup

20-ish Minute Skill: The Concierge MVP (ITS Classic)

Episode Summary

Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time.

Episode Notes

Today's classic ITS episode discusses the Concierge MVP, an indispensable tactic early stage entrepreneurs can use to get the feedback of a full product without the money and time required to build one. We go through the 4-step method that'll get you data from customers you can use to raise funding, hire, or recognize the opportunity actually isn't worth your time.

00:00 - Opening and introduction
02:00 - The chicken and egg startup
04:50 - The value of a Concierge MVP
07:20 - The four steps of a Concierge MVP
11:00 - Example story of coaching service Concierge MVP
14:20 - Challenges with selling/positioning the Coaching MVP
18:30 - Learning from Concierge MVP results
22:45 - The End - Momentum