Today, we'll help you make sure the thing you're building is wildly useful. Most startups fail because founders build stuff that customers don't care enough about to change their behavior for. We'll use The Usefulness Framework to ensure you don't do that, with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend built to help people get into Harvard.
Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard.
0:30 Building a Wildly Useful Startup
2:12 Why Measuring Usefulness is Hard
7:00 Byldd
7:53 Habit Kangaroo
12:50 The Usefulness Framework
13:24 What is your Secret?
13:51 Three Categories of Secrets: Customer
14:45 Three Categories of Secrets: Acquisition
15:16 Three Categories of Secrets: Product
17:08 Rivers and Dams
19:00 GMAT over 700 Product
23:02 Hire Yourself