Idea to Startup

INTERVIEW: Kim Kaupe on Building Superfan with No Funding

Episode Summary

We’re speaking with Kim Kaupe, the founder of Superfan, a company built to give fans unparalleled opportunity for engagement, working with clients like the Red Sox, Shawn Mendes, Carrie Underwood, Paul McCartney & way more.    Kim has built Superfan over the past 8 years with no funding. She’s built a powerful personal brand that has her LinkedIn startup videos amassing 10s of thousands of views. She talks personal brand, how to build a startup without funding, making tough decisions & much more.

Episode Notes

Today, we’re speaking with Kim Kaupe, the founder of Superfan. Superfan was built to give fans unparalleled opportunity for engagement. Superfan works with clients like the Red Sox, Shawn Mendes, Carrie Underwood, Paul McCartney, Jimmy Buffett, and way more.    Kim has built Superfan over the past eight years with $0 in funding. Additionally, she’s built a powerful personal brand that has her LinkedIn startup videos amassing 10s of thousands of views, and has placed her on all sorts of 30 under 30 lists. She talks about where personal brand is important for founders, how to build a startup without funding, how to make tough decisions, team building, and more.