Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm.
Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm.
00:30 ERP Rubric Part Two
03:52 The Ideas - Mold and FODMAPs
06:27 ERP Intro: Choose a Specific Customer
09:12 Part 1: Can You Find Your Customer?
12:59 Part 2: Can You Convert Customers?
17:01 Part 3: Can You Build a Solution?
21:12 Part 4: Collecting Feedback
23:19 Part 5: Organic Growth Potential
25:23 The Final Two Questions
28:00 The End