Idea to Startup

Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them

Episode Summary

There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (hint) their product. You'd never in a million years guess who they are. They've grown because of two mental models, and we break down how you can leverage them for your startup.

Episode Notes

There's a mystery company that is one of the 10 best performing stocks since 2010. You've heard of them. You've eaten (hint) their product. You'd never in a million years guess who they are.   They've grown because of two mental models, and we break down how you can leverage them for your startup.